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  • SEO Ratios for Content, Links and Competing Pages
    By on May 22nd, 2010 | 16 Comments16 Comments Comments
    SEO Ratios for Content, Links and Competing Pages
    Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings. Finding the Proper Balance of SEO Within each page is a balance, this balance is between the aggregate layers represented by that page and what it can pass along through its own relevance score and whether or not that page is contributing to or detracting from the websites relevancy...
  • Use SEO Strategies to Improve Web Traffic
    By on April 29th, 2010 | 24 Comments24 Comments Comments
    Use SEO Strategies to Improve Web Traffic
    Every new technology adopted widely by society brings about a number of new opportunities. The movable type printing press created affordable print information, the telephone and radio created the concept of instantaneous communication over great distances. Today, the Internet has unified both of these concepts into the information explosion that is the digital age. Consider this article alone – a mere forty years ago printing even fifty copies of each page would cost either a chunk of change or at least a suspicious look from the boss as you hovered over the office copier. Now the infor...
  • SEO Is About Communication Too
    By on April 29th, 2010 | 10 Comments10 Comments Comments
    SEO Is About Communication Too
    What is the overall goal for all businesses, besides building sales? Communication. They try to communicate something to someone in order to create a reaction. This is how a business grows. Over time the communication cone spreads wider and wider and eventually the audience grows leading to more of some sort of an action that helps the business grow. The same goes with search engine marketing and optimization. Communication is really the key to all search engine marketing campaigns. Every effort someone puts out online is a goal to communicate something. Either communicating a service or a pro...
  • Link Building, Do It Right or Don’t Do It At All
    By on April 23rd, 2010 | 27 Comments27 Comments Comments
    Link Building, Do It Right or Don’t Do It At All
    Link building is that dreaded phrase that still to this day confuses the heck out of many people trying to figure out how to proactively market themselves online in the search engines. They hear from one source how they need thousands of links to start ranking and from another source they hear just quality links gets the job done. So what is the right answer? In a perfect world you would have an abundance of good quality links pointing from only a variety of targeted authority industry websites. Just building links for the sake of building links is not going to benefit you or the search engine...
  • Search Marketing is More Than Search Results
    By on April 22nd, 2010 | 9 Comments9 Comments Comments
    Search Marketing is More Than Search Results
    Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online. Here are some advanced topics to increase your online brand building efforts: Niche Industry Forums Forums where one of the oldest forms of internet communication and still hold a t...
  • When To Optimize Your Website Yourself
    By on April 14th, 2010 | 13 Comments13 Comments Comments
    When To Optimize Your Website Yourself
    Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, Penny wise, pound foolish? Save a buck today, lose two or three tomorrow. That is what happens when you try to optimize your own website and do not know what you are doing. You are likely going to fail or you will not be patient long enough to wait for the results you hope to get. Often many times I have seen people that dont take the time to truly understand how search engine optimization works, try to rush it or have unrealistic expectations and then...
  • Yes, SEO is an Investment
    By on April 14th, 2010 | 11 Comments11 Comments Comments
    Yes, SEO is an Investment
    Too many businesses large and small look at search engine optimization as a nuisance and an expense, since when is promoting your business online a nuisance and expense? Search engine optimization and marketing should be viewed as an investment. When you approach you are online marketing from just a rankings stand point it can be quite difficult to see the value in search engine marketing. SEO is not just a technical approach to get you on the first page of Google for a certain keyword phrase. If your business approaches it from that angle you might never see the importance of search engine op...
  • SEO and Software Don’t Mix
    By on April 13th, 2010 | 5 Comments5 Comments Comments
    SEO and Software Don’t Mix
    I understand in todays marketplace the need for automation grows and grows as companies seek to cut costs across the board. Streamlining a process down to a science and eliminating as much human interaction seems to be a growing trend but does it work for marketing a website and for SEO ? Manufacturing yes, internet marketing to humans ? No. There is not a SEO software program on the planet that can successfully step into the shoes of your audience and try to anticipate what their online behavior or patterns might be at that given moment. There is something that will always require a hu...
  • SEO Is A Slow and Steady Process
    By on April 12th, 2010 | 11 Comments11 Comments Comments
    SEO Is A Slow and Steady Process
    There are no quick fixes when it come to search engine optimization. Lets get that straight right now. You have to have some patience. This is perhaps the single most important thing to remember about SEO. Its also one of the things that gets so many marketing, webmasters and business people hung up about our industry. In our fast-paced want it now society there is a tendency to expect instant results from everything even SEO efforts. The fact of the matter, however, is there are no quick fixes. SEO is a slow, steady process. No website rises to No. 1 rankings overnight. There are several rea...
  • Now is the Right Time to Ramp Up Your SEO
    By on April 12th, 2010 | 5 Comments5 Comments Comments
    Now is the Right Time to Ramp Up Your SEO
    Does not it seem like everyone has an answer lately to the economic crisis? Wall Street continues to climb into record highs yet companies keep laying off employees causing a ripple effect tearing through businesses worldwide which is why now is the time to shift your internet marketing focus to search engine optimization (SEO). SEO takes time to understand and build which why now is an opportune time to really take control and understand just how important it is for your business to implement an SEO strategy into its daily business routine. With so many businesses right now ratcheting ...