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  • How to Measure and Improve Your Organic Click-Through...
    By on April 13th, 2010 | 8 Comments8 Comments Comments
    How to Measure and Improve Your Organic Click-Through-Rate
    SEO is not about rankings. It is about traffic. We often forget that simple truth in our pursuit of top Google placement. When our site finally hits the front-page for our target keyword we tend to switch over to the next search term on the list. Each time we do it we actually leave a lot of traffic on the table. Instead we should try to increase our organic Click-Through-Rate (CTR) by optimizing the way our site’s listing appears in search results. Whether you rank first, in top 3 or top 10 you can always get more search traffic without actually increasing your ranking. If you ta...
  • How to use tags properly on your blog
    By on April 3rd, 2010 | 6 Comments6 Comments Comments
    How to use tags properly on your blog
    The purpose of tags is to easily allow readers to read blog posts of a similar nature or on the same topic. The use of tags in a blog is not meant to increase search engine ranking or provide a navigation menu (although they can serve these purposes) but to simply allow the blogger to more specifically categorize a post. After all, a blogger cannot create a separate category for every blog post that has a logical connection with another. Say, for example, you blog about a speech Barack Obama gave at your school. You already have a blog post about Barack Obamas state of the union speech that yo...
  • Frequent blog posting vs consistent blog posting
    By on April 2nd, 2010 | 34 Comments34 Comments Comments
    Frequent blog posting vs consistent blog posting
    When I first stumble upon a blog, I usually read the first lines of the newest post. If the lines intrigue me or make me want to read more, I will read the rest of the post. From that point on, I can pretty much tell if the content on the blog is relevant or worthwhile to me and I only check one more thing before subscribing: the number of posts in the past few days. I have sort of psychoanalyzed myself on numerous occasions to determine what it is exactly that causes me to subscribe to a blog. A primary factor is always the frequency of posts. The truth is, I dont want to be bothered with a b...
  • Seven sure fire ways to get traffic to your blog usin...
    By on April 1st, 2010 | 7 Comments7 Comments Comments
    Seven sure fire ways to get traffic to your blog using Digg
    So, you just made a blog and now you are looking for people to read it. Problem is, you are fat, uneducated, poor and friendless. Who is gonna to read your blog? Well, if you know how to use Digg correctly, one of your wee little blog posts just might end up on 10,000 computer screens all across America one day. With a little luck of course. The first thing you need to know about Digg is that it was not designed for people to market their own websites with. Digg was designed to be a social news network which allows people to share or Digg pages they have an interest in on the web. The ideal Di...
  • Social media marketing advice from Technorati
    By on March 28th, 2010 | 6 Comments6 Comments Comments
    Social media marketing advice from Technorati
    After a panel on using social media as a marketing vehicle, Technorati CEO Richard Jalichandra was asked by one of the listeners for an exclusive social media marketing tip. I can give you a tip but that one wont work again, Jalichandra said. With that response, Jalichandra revealed a powerful piece of Internet marketing wisdom that most bloggers dont take too seriously. Successful social media and other forms of Internet marketing campaigns need to be unique, innovative and always ahead of the curve. The same thing will never work twice.Tweet Incoming search terms for the article:inurl:blog...
  • 10 Tips to Get Repeat Visitors to your Website
    By on March 27th, 2010 | 5 Comments5 Comments Comments
    10 Tips to Get Repeat Visitors to your Website
    Getting traffic to your website is hard work and can be expensive. So it’s cost-effective to get repeat visitors not only first time visitors. Getting repeat visitors is all about giving value to your visitors. You need to give them what they ask for, what they are searching for, and then dazzle them when they get to you. That way, they will come back for more time and again. So how can you please your visitors so they return to your site? Here are my top ten suggestions. Some of these overlap with how to encourage visitors to tell others about your site, so increasing your traffic that ...
  • Social Media is Over 40 Years Old
    By on March 25th, 2010 | 5 Comments5 Comments Comments
    Social Media is Over 40 Years Old
    Social Media on the Internet is over 40 years old! I know that’s a crazy statement to some folks out there but it is 100% accurate. Stick with me on this one it gets a little technical. “The earliest ideas for a computer network intended to allow general communications among computer users were formulated by the computer scientist J. C. R. Licklider, of the Bolt, Beranek and Newman (BBN) company, in August 1962, in memoranda discussing his concept for an “Intergalactic Computer Network”. Those ideas contained almost everything that composes the contemporary Internet....
  • The 7 Habits of the Highly Annoying Social Networkers
    By on March 25th, 2010 | 4 Comments4 Comments Comments
    The 7 Habits of the Highly Annoying Social Networkers
    1. Direct Marketing Sending spam messages selling products on professional focused social networking sites. Yesterday I received an InMail on LinkedIn with a list of recommended holiday presents and links to purchase them from a fellow group member…seriously? How is this related to professional networking? 2. Inappropriate Jokes Sending personal anecdotes or jokes to people you do not know personally. Such as the email I recently received featuring a picture of Tiger Woods beaten up and then below it information on a financial firm – do I need to say more? 3. Flame Wars Writing dis...
  • 5 Little Known Ways to Grow Your Blog
    By on March 23rd, 2010 | 11 Comments11 Comments Comments
    5 Little Known Ways to Grow Your Blog
    I just finished off a large Starbucks Doubleshot and have now settled into my favorite chair to share with you some of my favorite traffic strategies. These aren’t your traditional, run-of-the-mill traffic tactics that you hear all over the web… article marketing, guest blogging, forum marketing, Twitter, etc… All of those are fine and good, but in this article, I’d like to go outside the box a bit and show you 5 little-known traffic strategies that I’ve been using to grow my blog. So, without further ado, let’s dive in… 1. Convert Your Content into Eb...
  • 5 Community Building Tips for Bloggers
    By on March 18th, 2010 | 5 Comments5 Comments Comments
    5 Community Building Tips for Bloggers
    Everyone has heard about blogging – it is one of the most popular forms of sharing viewpoints and news on the internet today. But there is a problem. You have set up your blog and written entries on it, but no one is reading it and, therefore, no one is discussing it. Having something to say is not enough. You need to find people to read and discuss your subject matter or else you might as well be talking to yourself. So how do you get people to read and discuss your blog? How do you build a community around your site? 1. Be Interesting! First and foremost to get people to even start rea...