SEO Tips - SEO Blog - Internet Marketing - Search Engine Optimization

» Adversting

  • 10 Ways to Make your Website More Popular
    By on December 5th, 2008 | No Comments Comments
    10 Ways to Make your Website More Popular
    Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in a bubble where everybody has good search engine rankings and sites are all beautiful so its nice sometimes to look at how normal websites can improve their popularity. Invest in a good design while people like Ling might think design isnt everything it is one of the key aspects a site can use to bui...
  • The Lazy Bloggers Guide to Quality Content & Soc...
    By on December 5th, 2008 | No Comments Comments
    The Lazy Bloggers Guide to Quality Content & Social Media Success
    Ive been blogging for the last three years now and one of the most important things Ive learnt is readers dont have the time (or attention span) to read through long detailed posts. Concise, attractive looking posts grab the attention of readers and performs far more effectively almost every time. I figured this out the hard way, spending hours writing up long posts which I perceived as quality content. Unfortunately no-one else agreed! Surprisingly the short and very quick posts which I didnt think were anywhere near as interesting, seemed to grab the attention of readers, commenters ...
  • Keyword Research – 7 Keyword Modifiers to Optim...
    By on December 5th, 2008 | No Comments Comments
    Keyword Research – 7 Keyword Modifiers to Optimise New Websites For
    This post is about keyword research, it deals with so called keyword modifiers. Let me tell you a story to explain those and why you need them:When potential SEO clients approach me my first question always is how old is your domain?. Then the second question is how long has it been indexed? Most people dont know how important that is and I prepare them for my answer to their first and second question: How much does SEO of my site cost and how long does it take to see success? My answer always is: It depends! Whenever I tell them the truth (it might take a year or longer) they never cal...
  • Google Analytics Tip – How to Find All AdWords ...
    By on December 5th, 2008 | 1 Comment1 Comment Comments
    Google Analytics Tip – How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches
    It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Googles search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on 85 unique queries doesnt really give you the complete picture! Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by u...
  • Google SEO Starter Guide is Great News for Small Busi...
    By on December 5th, 2008 | No Comments Comments
    Google SEO Starter Guide is Great News for Small Businesses
    Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an SEO Starter Guide with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site. It comes in the form of a 22-page PDF announced today on the Webmaster Central blog and at the PubCon show in Las Vegas. According to the Google reps at PubCon, this is the same guide Google uses internally for its own sites (YouTube, etc.). The guide is well written and geared toward webmasters and business owners who need a basic training in SEO....
  • 30+ Very Useful Twitter Tools You Must Be Aware Of
    By on December 5th, 2008 | No Comments Comments
    30+ Very Useful Twitter Tools You Must Be Aware Of
    With Twitter the phase of do we really need it? is over. The how do we use it? phase is right now. There are numerous ways of using Twitter for everything from business to bull**** and even clients come up to me and ask me about Twitter after reading one of those Twitter articles in the main stream media. So what are the Twitter tools that really make a difference for SEO and overall business users? We see at least a dozen new Twiter tools every other day. So I selected just 30+ Twitter tools that are most useful right now. Some of these tools have been around for a few months some have ...
  • 6 Resources for Finding Negative Keywords
    By on December 5th, 2008 | 5 Comments5 Comments Comments
    6 Resources for Finding Negative Keywords
    As shown in my last blog post, now that Google are using expanded broad match to trigger ads from travel ppc for a search query on shooting holidays USA, getting a comprehensive list of negative keywords is a good idea. In this post I list five good resources for finding negative keywords; some of them are not intended to be used in this way but they still give useful information about possible negative keywords. 1. SEO Book Forums Most campaigns will want a generic list of negative keywords. Things like free or reviews are good examples of negative keywords for any sort of campaign ...
  • 12 Indispensable Readability Measures to Increase Con...
    By on December 5th, 2008 | No Comments Comments
    12 Indispensable Readability Measures to Increase Conversions
    Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with whatever means it takes and then everything else would would work fine. Things like readability were far off the SEO agenda. For a few years now the SEO industry focuses on conversions, that is converting a website visitor to a client through web design for ROI. In order to achieve that the foremost task is to keep the visitor on the page in the first place. Still you see plenty of people who do not apply the most bas...
  • Using Google Analytics Advanced Segmentation to Get P...
    By on December 5th, 2008 | No Comments Comments
    Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Data
    My post about Google Analytics filters went down pretty well so I thought Id keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options. For those of you who dont know, AdWords has a feature where bids can be increased or decreased by a set multiplier based on the time and day of the week. This is really useful since for most accounts traffic at certain times and on certain days is more likely to convert so it is more valuable. Google Analytics can tell you how conversion rates vary b...
  • iBusiness Promoter Review
    By on December 4th, 2008 | No Comments Comments
    iBusiness Promoter Review
    If you’ve ever worked on web sites doing everything by hand you know what a huge time-sink it is. Long ago I used to write all my sites with notepad and everything else was done manually. With the increased complexity of sites now this method is no longer feasible.If you’ve been going link exchanges by hand you know for sure the hassles of dealing with this. I’d estimate that for every 10 link exchange emails or forms I submit, I might end up gaining 1 link back to my site. Considering the amount of time it takes to do this manually, I no longer bother. The only way I...